EXECUTIVE TRAINING PROGRAM

PROGRAM TITLE

EFFECTIVE MARKETING STRATEGY & PLANNING

OBJECTIVE

To enable participants to better craft effective marketing strategies, plans and programs based on all relevant internal and external environments as well as other appropriate departure points.

CONTENT

• Concept of strategy & planning

• Setting marketing strategic and operational goals & objectives

• Analyzing related internal and external situation

• Pinpointing related Key Success Factors

• Conducting related SWOT analysis

• Crafting of marketing strategies

• Developing marketing operational plans & programs

• Developing marketing organization capable of strategy implementation

• Developing fitting marketing related policies, systems & procedures

DURATION

• Standard version : 5 (five) days

• Short version : 3 (three) days

METHODOLOGY

• Lectures

• Discussions

• Individual and group exercises

• Case studies

• Activities

RECOMMENDED PARTICIPANTS

• Directors / General Manager

• Division Managers / Marketing Managers / Product Managers / Brand Managers / Sales Managers

• Senior Marketing Specialist

• Corporate Planners