EXECUTIVE TRAINING PROGRAM

PROGRAM TITLE

PROFESSIONAL SELLING SKILLS

OBJECTIVE

At the end of this program, participants will be better able to independently conduct result-oriented sales calls in a professional manner.

CONTENT

• Pre-call planning & preparation

• Need satisfaction selling concept

• Identification of customers' needs, wants & expectations

• Features & benefits selling

• Sales presentation

• Sales conversation techniques

• Probing – supporting – closing

• Customers’ attitudes and how to handle them

• Sales negotiation techniques

• Order closing techniques

DURATION

• Standard version : 5 (five) days

• Short version : 3 (three) days

METHODOLOGY

• Lectures

• Discussions

• Individual and group exercises

• Role plays

• Activities

RECOMMENDED PARTICIPANTS

This program benefits all Sales & Marketing personnel