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MARKETING & SALES AUDIT |
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Our
Marketing & Sales Audit (MSA) services aim to provide clients with
a comprehensive, objective and accurate assessment on: |
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Effectiveness of marketing & sales strategies, plans, programs,
policies and procedures |
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Appropriateness of the marketing & sales organization |
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Competencies of marketing & sales personnel |
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Efficiency of marketing & sales operations |
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and
recommend the courses of action to be taken |
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SCOPE |
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A comprehensive
Marketing & Sales Audit may include: |
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Analysis of the macro
and micro environment of the company, the assessment of its
potential internal weaknesses and strengths as compared to the
competitors;
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Analysis of the marketing
strategy and plans |
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Analysis of the
marketing organization, i.e. marketing department organization
structure, mission, interaction with other departments of the
company, etc.;
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Analysis of the marketing systems, i.e. the assessment of the completeness and sufficiency
of the information collected, its structuring and
systematization, review of the methods and approaches used,
analysis of the practice of the marketing tools application and
definition of their relevance;
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Marketing
efficiency audit, i.e. marketing cost/benefit analysis;
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Marketing
functions audit, i.e. the assessment of the company pricing
policy efficiency in various product groups, and the definition
of the promising sales channels;
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Sales management
audit, i.e. the assessment of the company sales planning and
sales territory- & sales force management |
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Analysis of the
technologies used to manage interaction with a customer (CRM -
Customer Relationship Management), relationship channels, rules
and procedures of establishing and maintaining contacts, means
of collecting and processing information about the clients,
contractors and partners. |
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