MARKETING & SALES AUDIT

Our Marketing & Sales Audit (MSA) services aim to provide clients with a comprehensive, objective and accurate assessment on:

Effectiveness of marketing & sales strategies, plans, programs, policies and procedures
Appropriateness of the marketing & sales organization
Competencies of marketing & sales personnel
Efficiency of marketing & sales operations

and recommend the courses of action to be taken

SCOPE

A comprehensive Marketing & Sales  Audit may include:

Analysis of the macro and micro environment of the company, the assessment of its potential internal weaknesses and strengths as compared to the competitors;
Analysis of the marketing strategy and plans
Analysis of the marketing organization, i.e. marketing department organization structure, mission, interaction with other departments of the company, etc.;
Analysis of the marketing systems, i.e. the assessment of the completeness and sufficiency of the information collected, its structuring and systematization, review of the methods and approaches used, analysis of the practice of the marketing tools application and definition of their relevance;
Marketing efficiency audit, i.e. marketing cost/benefit analysis;
Marketing functions audit, i.e. the assessment of the company pricing policy efficiency in various product groups, and the definition of the promising sales channels;
Sales management audit, i.e. the assessment of the company sales planning and sales territory- & sales force management
Analysis of the technologies used to manage interaction with a customer (CRM - Customer Relationship Management), relationship channels, rules and procedures of establishing and maintaining contacts, means of collecting and processing information about the clients, contractors and partners.

Consulting Services

Management Audit
Strategic Management
Organization Development
HR Management
Marketing
Customer Service
CSR Services

Training Services

In-house Training
Public Workshops

Business Services

Interim Management
Corporate Services
Executive Recruitment
Project Management
Procurement Services

Job sites

Job vacancies
Job seekers

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