EXECUTIVE TRAINING PROGRAM

PROGRAM TITLE

International Business Development

OBJECTIVE

This program is designed to enable participants to better understand international business development and apply it in their business development activities. The workshop comprehensively covers both international business strategy and international strategic marketing, focusing on business development decisions and management processes involved in conducting international business and not simply a how to treatment of technical export or import details. This workshop has been designed in response to the continually rapid changes in international business opportunities and threats because the new challenges that are arising.

CONTENT

• Considerations for going international

• Steps for international business development

• Setting international business related goals and objectives

• Analyzing and evaluating international markets

• Analyzing and evaluating your readiness for going international

• Crafting overall international business strategy

• Formulating marketing, procurement, operations, finance and other strategies functional strategies for the international business activities

• Developing the appropriate organization for the international business activities

• Developing appropriate systems & procedures for the international business activities

• Financing your international business development

• Managing International Business Operations

• Challenges of International Business Development and how to overcome these

• Case studies of international business development of several Indonesian companies

DURATION

• Standard version : 5 (five) days

• Short version : 3 (three) days

METHODOLOGY

• Lectures

• Discussions

• Individual and group exercises

• Case studies

• Activities

RECOMMENDED PARTICIPANTS

• All Directors and General Managers

• Business Development Managers / Officers

• Export Managers / Officers

• Marketing Managers

• Supply Chain Managers / Procurement Managers / Logistic Managers

• Regional Managers

• Planning Managers

• Those groomed for above positions