EXECUTIVE TRAINING PROGRAM

Effective Key Account Management 

This program is designed to enable participants to better understand the concept of effective Key Account Management and optimize sales and profits from Key Accounts

• Concept of effective Key Account Management

• Identifying and selecting Key Accounts

• Estimating market sizes and sales potentials at Key Accounts

• Setting sales targets at Key Accounts

• Preparing appropriate sales strategies & plans for Key Accounts

• How to manage the implementation of Key Account sales strategy & plans

• Sales Call Techniques at Key Accounts

• Relationship management for Key Accounts

• Standard version : 5 (three) days

• Short version : 3 (three) days

• Lectures

• Discussions

• Individual and group exercises

• Case studies

• Activities

• Key Account Directors, Key Account Manager, and Key Account Officer

• Sales & Marketing related managers & supervisors

• Those groomed for above positions