EXECUTIVE TRAINING PROGRAM

PROGRAM TITLE

Effective Key Account Management 

OBJECTIVE

This program is designed to enable participants to better understand the concept of effective Key Account Management and optimize sales and profits from Key Accounts

CONTENT

  • Concept of effective Key Account Management

  • Identifying and selecting Key Accounts

  • Estimating market sizes and sales potentials at Key Accounts

  • Setting sales targets at Key Accounts

  • Preparing appropriate sales strategies & plans for Key Accounts

  • How to manage the implementation of Key Account sales strategy & plans

  • Sales Call Techniques at Key Accounts

  • Relationship management for Key Accounts

DURATION

  • Standard version : 5 (three) days

  • Short version : 3 (three) days

METHODOLOGY

  • Lectures

  • Discussions

  • Individual and group exercises

  • Case studies

  • Activities

RECOMMENDED PARTICIPANTS

  • Key Account Directors, Key Account Manager, and Key Account Officer

  • Sales & Marketing related managers & supervisors

  • Those groomed for above positions

Consulting Services

Management Audit
Strategic Management
Organization Development
HR Management
Marketing
Customer Service
CSR Services

Training Services

In-house Training
Public Workshops

Business Services

Interim Management
Corporate Services
Executive Recruitment
Project Management
Procurement Services

Job sites

Job vacancies
Job seekers

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