EXECUTIVE TRAINING PROGRAM

PROGRAM TITLE

EFFECTIVE MARKETING STRATEGY & PLANNING

OBJECTIVE

To enable participants to better craft effective marketing strategies, plans and programs based on all relevant internal and external environments as well as other appropriate departure points.

 

CONTENT

  • Concept of strategy & planning

  • Setting marketing strategic and operational goals & objectives

  • Analyzing related internal and external situation

  • Pinpointing related Key Success Factors

  • Conducting related SWOT analysis

  • Crafting of marketing strategies

  • Developing marketing operational plans & programs

  • Developing marketing organization capable of strategy implementation

  • Developing fitting marketing related policies, systems & procedures

DURATION

  • Standard version : 5 (five) days

  • Short version : 3 (three) days

METHODOLOGY

  • Lectures

  • Discussions

  • Individual and group exercises

  • Case studies

  • Activities

RECOMMENDED PARTICIPANTS

  • Directors / General Manager

  • Division Managers / Marketing Managers / Product Managers / Brand Managers / Sales Managers

  • Senior Marketing Specialist

  • Corporate Planners

Consulting Services

Management Audit
Strategic Management
Organization Development
HR Management
Marketing
Customer Service
CSR Services

Training Services

In-house Training
Public Workshops

Business Services

Interim Management
Corporate Services
Executive Recruitment
Project Management
Procurement Services

Job sites

Job vacancies
Job seekers

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