EXECUTIVE TRAINING PROGRAM

PROGRAM TITLE

Market Research & Analysis

OBJECTIVE

To equip participants with the required knowledge & skills so that the market research & analysis presented will enable decision makers to avoid costly mistakes by "getting it right the first time." 

CONTENT
  • Preparing market research & analysis plan
  • Market research & analysis methods and tools
  • Determining the appropriateness of various methods & tools
  • Conducting qualitative data gathering techniques such as focus groups
  •  Best practice in developing questionnaires
  • Obtaining a representative simple random sample
  • Collecting the required data and information
  • Critically assessing the value of information
  • Verifying the data and information collected
  • Understanding the conditions for establishing causality
  • Analyzing data and information
  • Using SPSS to facilitate data analysis
DURATION
  • Standard version : 3 (three) days

  • Short version : 2 (two) days

METHODOLOGY
  • Lectures

  • Discussions

  • Individual and group exercises

  • Case studies

  • Activities

RECOMMENDED PARTICIPANTS
  • Marketing and related managers
  • ,Market research officers

Consulting Services

Management Audit
Strategic Management
Organization Development
HR Management
Marketing
Customer Service

Training Services

In-house Training
Public Workshops

Business Services

Interim Management
Corporate Services
Executive Recruitment
Project Management
Procurement Services
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