EXECUTIVE TRAINING PROGRAM

Market Research & Analysis

To equip participants with the required knowledge & skills so that the market research & analysis presented will enable decision makers to avoid costly mistakes by "getting it right the first time." 

• Preparing market research & analysis plan
• Market research & analysis methods and tools
• Determining the appropriateness of various methods & tools
• Conducting qualitative data gathering techniques such as focus groups
•  Best practice in developing questionnaires
• Obtaining a representative simple random sample
• Collecting the required data and information
• Critically assessing the value of information
• Verifying the data and information collected
• Understanding the conditions for establishing causality
• Analyzing data and information
• Using SPSS to facilitate data analysis

• Standard version : 3 (three) days

• Short version : 2 (two) days

• Lectures

• Discussions

• Individual and group exercises

• Case studies

• Activities

• Marketing and related managers
• ,Market research officers