EXECUTIVE TRAINING PROGRAM

PROGRAM TITLE

EFFECTIVE PRODUCT MANAGEMENT

OBJECTIVE

This program is designed to expose participants to contemporary thought and practice in Product Management. At the end of the workshop, everyone who participates will be better able to:

  • Understand the concept of effective Product Management.

  • Plan and implement the Product Management concept at their organization

CONTENT
  • Concept of effective product management

  • What it takes to be a successful product manager

  • The product planning process

  • How to develop product strategic and annual operational plans

  • How to evaluate product portfolios

  • How to propose, develop and launch new products

  • How to price products & services for optimum profits

  • How to develop the best product marketing & communications plans

  • How to develop product management teams that meet and exceed their objectives

DURATION
  • Standard version : 5 (five) days

  • Short version : 3 (three) days

METHODOLOGY
  • Lectures

  • Discussions

  • Individual and group exercises

  • Case studies

  • Activities

RECOMMENDED PARTICIPANTS

This program is designed primarily for Marketing related managers and officers who are responsible for instituting effective and efficient product strategy & plans as well as manage their implementation.

Consulting Services

Management Audit
Strategic Management
Organization Development
HR Management
Marketing
Customer Service

Training Services

In-house Training
Public Workshops

Business Services

Interim Management
Corporate Services
Executive Recruitment
Project Management
Procurement Services

 

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