|
|
|
EXECUTIVE TRAINING
PROGRAM |
|
|
|
PROGRAM TITLE |
|
EFFECTIVE PRODUCT MANAGEMENT |
|
|
|
OBJECTIVE |
|
This
program is designed to expose participants to contemporary
thought and practice in Product
Management. At the end of the workshop,
everyone who participates will be better able to: |
|
|
|
|
CONTENT |
-
Concept of
effective product management
-
What it takes
to be a successful product manager
-
The product
planning process
-
How to
develop product strategic and annual operational plans
-
How to
evaluate product portfolios
-
How to
propose, develop and launch new products
-
How to price
products & services for optimum profits
-
How to
develop the best product marketing & communications plans
-
How to
develop product management teams that meet and exceed their
objectives
|
|
DURATION |
|
|
|
METHODOLOGY |
|
|
|
RECOMMENDED PARTICIPANTS |
|
This program is designed primarily for
Marketing related managers and officers who are responsible for
instituting effective and efficient product
strategy & plans as well as manage their implementation. |
